|
CATEGORY |
RANKING
FACTOR DESCRIPTION |
VOTED
RANK |
OUR
RANK |
OUR NOTES |
|
Keyword Use |
Keyword Use in Title Tag
(Rated #1) |
4.9 |
4.9 |
Most important tag on
page |
|
Keyword Use in Body Text
(Rated #8) |
3.7 |
3.7 |
Absolutely |
|
Relationship of Body Text
Content to Keywords |
3.4 |
3.4 |
Agree |
|
Keyword Use in H1 Tag |
3.3 |
4.0 |
Necessary |
|
Keyword Use in Domain
Name |
3.0 |
3.0 |
OK, but not required |
|
Keyword Use in Page URL |
2.8 |
2.8 |
Ditto |
|
Keyword Use in H2, H3, H4
Tags |
2.8 |
3.5 |
Necessary |
|
Keyword Use in Alt Tags
and Image Titles |
2.6 |
3.5 |
Necessary and easy |
|
Keyword Use in
Bold/Strong Tags |
2.3 |
3.0 |
Necessary and easy |
|
Keyword Use in Meta
Description Tag |
2.0 |
3.0 |
Necessary and easy |
|
Keyword Use in Meta
Keywords Tag |
1.2 |
2.0 |
Somewhat needed |
|
Linking |
Internal links pointing
to the target page (Rated #9) |
4.0 |
4.0 |
Very Important, Major
factor |
|
Link Popularity of Site
in Topical Community |
3.5 |
3.5 |
High Importance |
|
Quality/Relevance of
Links to External Sites/Pages |
3.5 |
2.5 |
Keep outgoing links to a
min. |
|
Topical Relevance of
Inbound Links to Site (Rated #6) |
3.9 |
3.9 |
Major factor |
|
Link Popularity of Site
in Topical Community #7 |
3.9 |
3.9 |
Similar to Relevance |
|
Rate of New Inbound Links
to Site (Rated #10) |
3.5 |
3.5 |
Should be growing |
|
Relevance of Site's
Primary Subject Matter to Search |
3.1 |
4.0 |
Relevance of topic/search |
|
Anchor Text of Inbound Link (Rated #2) |
4.4 |
4.6 |
Exceptional Importance |
|
Global Link Popularity of Linking Site |
3.6 |
3.6 |
High Importance |
|
Topical Relationship of Linking Page |
3.5 |
3.5 |
High Importance |
|
Age of Link |
3.2 |
3.2 |
High Importance |
|
Topical Relationship of Linking Site |
3.1 |
3.1 |
High Importance |
|
Text Surrounding the Link |
3.1 |
3.1 |
High Importance |
|
Domain Extension of Linking Site |
2.5 |
2.5 |
Moderate Importance |
|
Global Link Popularity of Site (Rated #3) |
4.4 |
4.6 |
Exceptional Importance |
|
PageRank of Linking Page |
2.4 |
2.4 |
Moderate Importance |
|
Misc. Factors |
Historical Performance of
Site |
2.8 |
2.8 |
Moderate Importance |
|
Manual Authority/Weight
Given to Site by Google |
2.6 |
2.6 |
Moderate Importance |
|
Rate of New Pages Added
to Site |
2.5 |
2.5 |
Moderate Importance |
|
The amount & frequency of
new, spiderable documents |
2.5 |
2.5 |
Moderate Importance |
|
The frequency of searches
for the domain name or the co. |
2.0 |
2.0 |
Moderate Importance |
|
Age of Site (Rated #4) |
4.1 |
4.3 |
High Importance |
|
Amount of Indexable Text Content |
3.2 |
4.0 |
High Importance |
|
Quality of the Document Content |
3.0 |
3.0 |
High Importance |
|
Frequency of Updates to Page |
2.4 |
2.4 |
Moderate Importance |
|
Number of Trailing Slashes |
1.9 |
1.9 |
Slight Importance |
|
Accuracy of Spelling & Grammar |
1.8 |
1.8 |
Slight Importance |
|
HTML Validation of Document |
1.4 |
1.4 |
Slight Importance |
Negative
Factors |
Server is Often Inaccessible to Bots |
3.8 |
3.8 |
High Importance |
|
Content Very Similar or Duplicate Content |
3.6 |
3.6 |
High Importance |
|
Outbound Links to Low Quality/Spam Sites |
3.6 |
4.0 |
High Importance |
|
Duplicate Title/Meta Tags on Many Pages |
3.3 |
3.5 |
High Importance |
|
Overuse of Targeted Keywords |
3.3 |
3.3 |
Select correct freq. for industry |
|
Participation in Link Schemes or Actively Selling Links |
3.3 |
4.0 |
High Importance |
|
Very Slow Server Response Times |
2.8 |
2.8 |
Moderate Importance |
|
Inbound Links from Spam Sites |
2.1 |
2.1 |
Moderate Importance |
|
Low Levels of Visitors to the Site |
2.1 |
2.1 |
Moderate Importance |
Top 10 Positive Factors
1. Keyword Use in Title Tag
2. Anchor Text of Inbound Link
3. Global Link Popularity of Site
4. Age of Site
5. Relevance of Site's
Primary Subject Matter to Search
6. Topical Relevance of Inbound Links
7. Link Popularity of Site in Topic
8. Keyword Use in Body Text
9. Internal links pointing
to the target page
10. Rate of New Inbound Links to Site
